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торг. карта лояльного [постоянного\] клиента (пластиковая карта, которая выпускается отдельными магазинами, гостиницами, торговыми сетями и т. д. для своих постоянных клиентов и позволяет последним приобретать товары и услуги со скидкой; иногда также дает право на получение подарка либо возврат части уплаченной суммы по достижению определенной общей стоимости или числа покупок за определенный период; используется как средство стимулирования закупок в учреждении-эмитенте карточки)See:
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"лояльная" карточка: банковская карточка, предусматривающая скидки на товары и услуги, если они оплачиваются данной карточкой; это может быть договоренность с одним или несколькими магазинами, гостиницами и т. д.; см. plastic card. -
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nounTreuekarte, die ( für Kunden)* * *ˈloy·al·ty cardn Kundenkarte f* * *n (Brit COMM)Kundenkarte f* * *nounTreuekarte, die ( für Kunden) -
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'loy·al·ty card nKundenkarte f -
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Банковское дело: дисконтная карточка, клубная карта, клубная карточка, поощрительная карточка, карточка постоянного покупателя (банковской карточкой не является), карточка покупателя (для учёта баллов, начисляемых покупателю за покупки) -
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subst. \/ˈlɔɪ(ə)ltɪˌkɑːd\/( handel) bonuskort -
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дисконтна картка; картка лояльного покупця ( кредитною карткою не є); заохочувальна картка; картка покупця (для обліку балів, нараховуваних покупцеві за покупки) -
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noun Commerce carte f de fidélité -
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carte f de fidélité -
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s.tarjeta de cliente frecuente en hipermercados. -
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(a) (faithfulness) loyauté f, fidélité f;∎ she's always shown great loyalty elle a toujours fait preuve d'une grande loyauté;∎ the party demands loyalty to the principles of democracy le parti exige le respect des principes de la démocratie;∎ her loyalty to the cause is not in doubt son dévouement à la cause n'est pas mis en doute∎ tribal loyalties liens mpl tribaux;∎ my loyalties are divided je suis déchiré (entre les deux), entre les deux mon cœur balance►► Marketing loyalty card carte f de fidélité;Marketing loyalty discount remise f de fidélité;Marketing loyalty magazine = magazine publié par une chaîne de magasins, une banque etc, pour ses clients;Marketing loyalty programme, loyalty scheme programme m de fidélisation -
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noun lealtadloyalty n lealtad / fidelidadtr['lɔɪəltɪ]1 lealtad nombre femenino, fidelidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLloyalty card tarjeta de fidelizaciónn.• fidelidad s.f.• lealtad s.f.• ley s.f.'lɔɪəltia) u (quality, state) lealtad fb) ( allegiance) (often pl)['lɔɪǝltɪ]loyalty TO somebody/something — lealtad f a alguien/algo
1. N1) (=quality) (to leader, government) lealtad f (to a); (to beliefs, principles) fidelidad f (to a)2) (often pl) (=feeling)2.CPDloyalty card N — (Brit) (Comm) tarjeta que reparten los hipermercados a sus clientes, mediante la que se acumulan puntos u otras ventajas
* * *['lɔɪəlti]a) u (quality, state) lealtad fb) ( allegiance) (often pl)loyalty TO somebody/something — lealtad f a alguien/algo
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MARKETING loyalty card carte f de fidélité;loyalty discount remise f de fidélité;loyalty magazine = magazine publié par une chaîne de magasins, une banque etc pour ses clients;loyalty programme programme m de fidélisation;loyalty scheme programme de fidélisationIn a bid to capitalise on the growth of relationship marketing, AT&T is preparing to launch a managed loyalty programme linking the functions of a loyalty card, call centre, customer database analysis and campaign management.
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['lɔɪəltɪ]* * *noun lealtà* * *loyalty /ˈlɔɪəltɪ/n.1 [u] fedeltà; lealtà; devozione● loyalty card, tessera punti; tessera fedeltà ( nei supermercati, ecc.): DIALOGO → - Paying for petrol- Have you got a loyalty card?, ha la carta fedeltà?* * *['lɔɪəltɪ]
См. также в других словарях:
loyalty card — noun A machine readable plastic card issued by certain retailers, enabling customers to accumulate points or credits to be redeemed for goods or cash • • • Main Entry: ↑loyalty * * * loyalty card UK US noun [countable] [singular loyalty card … Useful english dictionary
loyalty card — ➔ card * * * loyalty card UK US noun [C] UK ► COMMERCE, MARKETING a plastic or paper card given to a customer by a store or company, used to record information about what the customer buys and to reward them for buying goods or services from the… … Financial and business terms
loyalty card — loyalty cards N COUNT A loyalty card is a plastic card that some shops give to regular customers. Each time the customer buys something from the shop, points are electronically stored on their card and can be exchanged later for goods or services … English dictionary
loyalty card — /ˈloialti card, ingl. ˈlɔɪəltiˌkɑːd/ loc. f. inv. carta fedeltà, fidelity card (ingl.) … Sinonimi e Contrari. Terza edizione
loyalty card — n a card given by a shop, ↑supermarket, etc that gives customers who often buy things there advantages such as lower prices, money back on goods etc … Dictionary of contemporary English
loyalty card — UK / US noun [countable] Word forms loyalty card : singular loyalty card plural loyalty cards business a card given to customers of a supermarket or other business that gives them benefits such as price reductions … English dictionary
loyalty card — n a small plastic card given by supermarkets and other shops to their customers in order to persuade them to continue to buy goods from them. Everything the customers buy is recorded, and the customers are given price reductions and other… … Universalium
loyalty card — noun Brit. a card issued by a retailer to its customers, on which credits are accumulated for future discounts every time a transaction is recorded … English new terms dictionary
loyalty card — / lɔɪəlti kɑ:d/ noun a special plastic card which gives customers discounts over a period of time to encourage them to remain as customers … Marketing dictionary in english
Nectar loyalty card — Nectar is a loyalty card scheme in the United Kingdom comprising partner companies including the supermarket chain Sainsbury s, American Express, and BP. A separate Nectar program operates in Italy. Nectar was launched in 2002 by Loyalty… … Wikipedia
GAME Loyalty Card — Infobox Voucher name=GAME Rewards imagecaption=GAME Reward Card [ [http://www.game.co.uk/RewardProgram/ Reward Program at GAME.co.uk ] ] operator=GAME Group Plc. for=Personal; Redemption against Stock collectedby=Spending Instore… … Wikipedia